Corporate blogging is gaining momentum very fast these days. Business blogs are for providing information and news about the events and products of the company. In fact, a business blog represents the business itself. So, it is as important to be careful and clear on things can/canít do while blogging.
Things to Avoid in Corporate Blogging:
There are few things that can be avoided while blogging on behalf a company Ė
Irregular content updates
It is very likely that the readers are always enthusiastic for new updates in the business blogs. They expect the blog to post about the current trends, latest products and services etc. Posting at long intervals will make the readers disappointed. So, it is good to avoid irregular or long posting intervals in business blogs.
Irrelevancy in content
It is very important to post only valuable information in a business blog. It is what the readers will be expecting from a business blog. The blog should give helpful and relevant information to the customers and other viewers of the blog about the products and services. It should avoid unnecessary content that can confuse the readers and destroy the credibility of the company.
Quirky titles for posts
Avoiding cryptic, vague or apathetic titles is always recommended. The title must be interesting enough to drive the reader to the article. The title or the headline should clearly represent the post precisely.
Flashy page layout
The appearance of the business blog should create a professional and decent impression on the business. Flashy templates with some clutter dominating the actual content might make a negative impression. The page should not be crowded with the unnecessary tools and widgets though some widgets like RSS feed and bookmarks can be used to provide easy access of the blog to the readers.
A business blog can help a business to interact with the target market or their employees itself on a more personal level while building the credibility. A small blunder here can effect the reputation of the business and it can be irreparable. Hence, it is very crucial to avoid the above things in order to maintain the credibility of the business.
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